Business With Purpose

195essential Creates T-Shirt to Honor the Legacy of Justice Ruth Bader Ginsburg

Boston-based and Black-owned clothing and apparel company, 195essential, has designed a special-edition t-shirt to honor Justice Ruth Bader Ginsburg and will use 50% of the proceeds to support work done by RBG’s favorite causes, the Malala Fund, American Friends of Hand in Hand, the American Bar Foundation, Memorial Sloan Kettering Cancer Center, and Washington Concert Opera. Customers are encouraged to ‘buy a shirt, and pick a cause,’ with 195essential allowing each customer to choose which nonprofit the donation from their t-shirt sale goes to. 

Designed by Black artist, Fred White, the ‘Notorious RBG’ collection will go live on 195essential’s website on Wednesday, November 4, 2020. The artwork combines RBG's iconic glasses, earrings, and jabot with the Notorious B.I.G. crown.

“Through this limited-edition release, we are proud to honor Justice Ginsburg’s trailblazing legal career and fight for gender equality and civil rights,” said Jason Harris, Co-founder of 195essential. “By donating a portion of sales from this collection to the causes nearest and dearest to her, we hope to keep her memory and legacy alive.”

The Malala Fund, founded by Nobel Peace Prize winner Malala Yousafazi, advocates for girls' stable access to free, safe and quality schooling. Hand in Hand is a network of integrated public schools where Jewish and Arab children in Israel learn together -- and from each another -- with the hopes of fostering peace, respect and understanding. The American Bar Foundation is among the world's leading research institutes for the empirical and interdisciplinary study of law. New York City’s Memorial Sloan Kettering Cancer Center is where Ginsburg herself had colon cancer surgery in 1999 and later received treatment for lung and pancreatic cancer. The Washington National Opera is an American opera company in Washington, D.C that Ruth was a devoted fan of.


About The Artist
Originating in NYC, Change.49 creator and maker Fred White has been hand-painting clothing and textiles since 2003. His creative expression and aesthetic evolves from observing impermanence, playful spontaneity, and in recognizing the interdependence of everything. His work on clothing is done without planning or to a fixed idea of what it will become, but gently guided by change.

Fred is a practitioner of Vipassana meditation, B student of the I-Ching, average rock climber, dissonant audiophile, and sews with ‘Alice’ his grandmothers 1953 Singer Featherweight.